White Sand London specialises in minimalistic, classic jewellery. We only use 925 silver as our base material on all of our products. We opted to micron plate all gold and rose gold products making them gold vermeil. Making it easy to enjoy your products rest assured that the quality will shine through.

It was important for us to create jewellery pieces that were high quality because we appriciate that matching jewellery to outfits daily can be impractical (however much we would love to)! We used materials that could be worn in everyday life.

We use semi-precious stones from turquoise to aqua marine, whether you believe in the strength of stones or just find them aesthetically pleasing it's ok with us. We source everthing ethichally from Turkey who are speciallists in jewellery.

White Sand London's purpose is ensure anyone and everyone has the ability to own some of the most luxurious pieces of jewellery at a no so luxurious price. We believe everyone deserves to look and feel their best without breaking the bank!

Sustainability is at the core of everything we do, from the packaging we use to the pieces that we pick. We opted to not compromise quality as we wanted them to be heirlooms.

White Sand London was born as a result of many month and years of trying to get into the fashion industry. After years of working in visual merchandising, sales and most recently product management it felt like the right time to enterprise. With little to start other than dreams I got to looking at gaps in the market. I quickly found that there was a rise in 'fast fashion' with little focus on the impact on the planet.

I took the decision to focus on minimalist, timeless jewellery that will stay with you forever. We had the choice to offer a cheaper product that was less durable however that didn't fit our vision for the future of the planet & consumerism. We care about every detail even the jewellery boxes we choose were designed such that they protect the shine of the product as they are anti-tarnish.

"Creating a jewellery brand that offers forever pieces at an affordable price; leaving little to no impact on the planet & inspiring and giving our customers the confidence every step of the way"